Upper Middle — Data & Research

Research and data about upper-middle-class American life. Status reports, taste tests, and analytics on income, spending, identity, and lifestyle.

Latest

Marriage & Long-Term Relationships — What we want from the people we wanted.
Lifestyle Inflation & Spending — Why we all just want some more.
Travel & Tourism — Semi-elites get around.
Morality & Principles — Why we do the right thing. And why we say we did the right thing.
Friendships & Inner Circles — Professional managers are not always awesome at managing their personal lives.
Status Symbols & Spending — There are haves and have nots. And there are have Rolexes and have not Rolexes.
Dogs & Walkies — Our relationships with dogs are juvenile in the nicest possible way.
Second Homes & Dream Homes — Where we want to go is always about where we’re at.
Sex & Attraction — We're not really monogamists. We're romantic institutionalists.
Financial Planning & Retirement — Financially speaking, we've got systems not convictions.
Therapy & Therapyspeak — You can't gaslight us. But we can gaslight you.
Investing & Risk — Having money doesn't mean that you're good with it.
Taste Test: Water Bottles
Taste Test: Scented Candles
Taste Test: Literary Tote Bags
Taste Test: Dog Breeds
Taste Test: Women's Leggings
Taste Test: Subway Reading