Helping high-income, high-stress, high-achieving Americans contextualize their experience, understand their choices,and enjoy their busy lives.






UPPER MIDDLE provides 100K+ readers with an “briefing” as tey commute to their 5-to-9. Think of it as Evening Brew, a strong drink for people who run their homes the same way they’d run a business.

Sends: 3x Weekly
Open Rate: 40%+

CTR: .6%+

Male, 67%+ HHI 87%
AUDIENCE
Based on survey data from 150 readers.

→Average Age: 39.5
→Average Total Assets: $1.27M
→Average Home Equity: $300,000+
→Avg. Household Income: $275K
→Avg. Direct Reports: 2.2
→Avg. Discretionary Spending: $3.7K
DEMONSTRATED INTERESTS
Based on historic CTR data.

→Status Symbols and Signaling
→Entertaining and Socializing
→Wealth Management
→Real Estate and Home Goods
→Affordable Luxury Brands








UPPER MIDDLE is a publication about status for people with money. As such, content focuses on friendly competition among peers. Our readers want to know how they are doing financially, professionally, and personally compared to their peers. They also want to know how to win a dinner party. These are people who keep score and worry about keeping up. 



Newsletter Sponsorships



We strive to keep pricing simple. Through EOY, we’re charging a $12.50 CPM for one-off sends priced against a 100K list. (Dedicateds are sweeteners.)

LOWER UPPER MIDDLE

▻ 1x Takeover Email
     →3 Placements Per Send
     →100% Share of Voice to Brand
     →110K+ List, 40%+ Open Rate
     →Avg. CTR +/-1%

►Cost: $700


MIDDLE UPPER MIDDLE

▻ 3x Takeover Emails 
     →CPM: $10
     →2x Revisions
     →Flexible Scheduling

►Cost: $1300

UPPER UPPER MIDDLE

▻ 5x Takeover Emails 
▻ 1x Dedicated Send
     →CPM: $10
     →2x Revisions
     →Flexible Scheduling

►Cost: $2500


Interested? Email

andrew@uppermiddle.news!