The lovechild of a watercooler and an ATM, Upper Middle Research pays mid-career professionals for opinions on trends, brands, and products. UMR sells these survey results to 200+ companies, which is (just FYI) how we avoid charging subscription fees for our not-yet-award-winning journalism.

Targeted industry studies take 30-75 minutes, pay up to $300 (and keep participants in the loop on what’s coming in their industries). UMR consumer studies pay less, but still enough to defray that monthly latte bill.

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