The Upper Middle “Self-Presentation Survey” examined how we present ourselves in social settings – particularly among perceived peers. Specifically, it dove deep on soft signaling.
Our “Where Next Survey” explored how we think about moving: not just where we might go, but how we consider what those choices say about our class position, taste, and willingness to compromise. The results indicate that we’re house-proud and restless,
The Upper Middle “Outdoorsy Survey” examined how we engage with, conceptualize, and fetishize nature. The survey data suggests that Nalgene-carrying weekend trippers clustered in metroplexes valorize “pure” nature, but can’t necessarily afford it.
Our “Small Indulgences Survey” showed high-earning professionals overwhelmingly labeling activities and expenses associated with ostensibly non-productive personal time indulgences.
Our “Status Symbol Survey” examined how high-earning professionals perform success in a world where a growing number of people have traditional markers of success.
Our “Self-Assessment Survey” found that self-talk related to financial and personal circumstances was determined more by expectations and adult relationships than by material circumstances.
Our “Partner Tension Survey,” a look into how people who punctuate their texts throw down, found that money changes the nature, not frequency, of fights, which are more driven by perceived status inequality.
Our “Gardening Survey,” which collected dirt on azalea artisans, found that interest in gardening was correlated with wealth and that America’s major metros are full of frustrated gardeners tending potted tomatoes.