2025 Media Kit



For the Uncomfortably Comfortable





We help semi-rich, time-poor Americans understand their choices,and enjoy their lives. They are…

Young(ish)
Millennials, set to inherit trillions (but yet to do so), are the core of the white-collar working class.

Fun(ish)
Millennials remain a work/play hard generation interested in domestic and professional efficiency.

Nervous(ish)
Scar tissue from the Great Recession remains, white-collar layoffs, and the advent of AI drive real anxiety among privileged people, who want solutions and information about their peers.
 
Some Numbers
20M+ (Domestic)
U.S. Millennials with incomes >150,000 or assets >$1M. 

Top 10% (-1%)
Media focuses on the top 10%, but 95th percentile earners are closer to the 50th percentile than the top 1%.

50 Mg
Insurance skews data, but professionals making >$200,000 are the group most likely to take anti-anxiety meds.

$84T
The “Great Wealth Transfer” will see Boomers transfer trillions. But they haven’t done it… yet.

Upper Middle is monetized largely through targeted surveys sold to Bain, McKinsey, and the Fortune500. We only target professional in U.S. metros.

AUDIENCE
Median data points based on survey data from 10,000 readers.
→Age: 39.5
→Total Assets: $1.27M
→Home Equity: $300,000+
→Household Income: $275K
→Monthly Discretion Spend: $3.7K

PERSONAL INTERESTS
→Wealth Management
→Luxury/Affordable Luxury Goods
→Real Estate
→Home Goods
→Travel
→Parenting


Upper Middle is reaches business leaders, the majority of whom participate in budgeting discussions. Well-educated audience skews toward roles involving expertise and/or certification.

SENIORITY
→P&L Access/Control: 72%
→Direct Report: 2.7
→Total Reports: 4.2
→Personal Income: $157,000

FUNCTIONS
→Biz Dev
→Strategy
→Sales
→Finance
→Engineering
→Legal
→Medical


Companies
Perfect for consumer brands building awareness or moving upmarket and B2B SaaS looking for low CPM access business leaders.

DETAILS
  • Engaged Readers: 115,000
  • Open Rate: 51%+

  • CPM: $15 
  • Demographics
    •  57% Female
    • HHI 76%
  • Includes: 
    • Logo in the header, image, title, body, button CTA, 
    • Value Add: Inclusion in thematic survey (great for special offers) and raw survey data (great for earned media)

PERFORMANCE
  • Impressions: 58,650
  • Estimated Performance (last 90 days): 
    • Average: 435 Clicks 
      • ($4.20 CPC) 
    • Maximum: 565 Clicks 
      • ($3.05 CPC)
  • Average survey participants: 407
    • Survey takers haver higher than average net worth.


Upper Middle focuses on keeping CPMs low and working closely with sponsors. Packages include....

LOWER UPPER MIDDLE
▻ 1x Takeover Email 
     →3 Placements Per Send
     →100% Share of Voice to Brand
     →110K+ List, 40%+ Open Rate
     →Avg. CTR +/-.5%
►Cost: $1700

MIDDLE UPPER MIDDLE
 ▻ 3x Takeover Emails 
     →CPM: $10
     →2x Revisions
     →Flexible Scheduling
     →Avg. CTR +/-.5%
►Cost: $3500

MIDDLE UPPER MIDDLE
▻ 5x Takeover Emails 
     ▻ 1x Dedicated Send
     →CPM: $10
     →2x Revisions
     →Shared Insights
     →Flexible Scheduling
►Cost: $4500





Upper Middle is being built by a team with a strong understanding of the needs of a psychographic bounded by – but not defined by – money. That said, we’re just getting started and fully understand that building a great publication requires both conviction and responsiveness.

If you have ideas or feedback – maybe an idea for a project – don’t hesitate to give a shout. We’re eager to talk about what comes next.