Upper Middle is monetized largely through targeted surveys sold to Bain, McKinsey, and the Fortune500. We only target professional in U.S. metros.
AUDIENCE Median data points based on survey data from 10,000 readers. →Age: 39.5 →Total Assets: $1.27M →Home Equity: $300,000+ →Household Income: $275K →Monthly Discretion Spend: $3.7K
Upper Middle is being built by a team with a strong understanding of the needs of a psychographic bounded by – but not defined by – money. That said, we’re just getting started and fully understand that building a great publication requires both conviction and responsiveness.
If you have ideas or feedback – maybe an idea for a project – don’t hesitate to give a shout. We’re eager to talk about what comes next.