Perfect for consumer brands building awareness or moving upmarket and B2B SaaS looking for low CPM access business leaders.

DETAILS
  • Engaged Readers: 115,000
  • Open Rate: 51%+

  • CPM: $15 
  • Demographics
    •  57% Female
    • HHI 76%
  • Includes: 
    • Logo in the header, image, title, body, button CTA, 
    • Value Add: Inclusion in thematic survey (great for special offers) and raw survey data (great for earned media)

PERFORMANCE
  • Impressions: 58,650
  • Estimated Performance (last 90 days): 
    • Average: 435 Clicks 
      • ($4.20 CPC) 
    • Maximum: 565 Clicks 
      • ($3.05 CPC)
  • Average survey participants: 407
    • Survey takers haver higher than average net worth.


Upper Middle focuses on keeping CPMs low and working closely with sponsors. Packages include....

LOWER UPPER MIDDLE
▻ 1x Takeover Email 
     →3 Placements Per Send
     →100% Share of Voice to Brand
     →110K+ List, 40%+ Open Rate
     →Avg. CTR +/-.5%
►Cost: $1700

MIDDLE UPPER MIDDLE
 ▻ 3x Takeover Emails 
     →CPM: $10
     →2x Revisions
     →Flexible Scheduling
     →Avg. CTR +/-.5%
►Cost: $3500

MIDDLE UPPER MIDDLE
▻ 5x Takeover Emails 
     ▻ 1x Dedicated Send
     →CPM: $10
     →2x Revisions
     →Shared Insights
     →Flexible Scheduling
►Cost: $4500





Upper Middle is being built by a team with a strong understanding of the needs of a psychographic bounded by – but not defined by – money. That said, we’re just getting started and fully understand that building a great publication requires both conviction and responsiveness.

If you have ideas or feedback – maybe an idea for a project – don’t hesitate to give a shout. We’re eager to talk about what comes next.