We help semi-rich, time-poor Americans understand their choices,and enjoy their lives. They are…
Young(ish)
Millennials, set to inherit trillions (but yet to do so), are the core of the white-collar working class.
Fun(ish)
Millennials remain a work/play hard generation interested in domestic and professional efficiency.
Nervous(ish)
Scar tissue from the Great Recession remains, white-collar layoffs, and the advent of AI drive real anxiety among privileged people, who want solutions and information about their peers.
Some Numbers
20M+ (Domestic)
U.S. Millennials with incomes >150,000 or assets >$1M.
Top 10% (-1%)
Media focuses on the top 10%, but 95th percentile earners are closer to the 50th percentile than the top 1%.
50 Mg
Insurance skews data, but professionals making >$200,000 are the group most likely to take anti-anxiety meds.
$84T
The “Great Wealth Transfer” will see Boomers transfer trillions. But they haven’t done it… yet.
U.S. Millennials with incomes >150,000 or assets >$1M.
Top 10% (-1%)
Media focuses on the top 10%, but 95th percentile earners are closer to the 50th percentile than the top 1%.
50 Mg
Insurance skews data, but professionals making >$200,000 are the group most likely to take anti-anxiety meds.
$84T
The “Great Wealth Transfer” will see Boomers transfer trillions. But they haven’t done it… yet.