Changes in Wealth by Age (2016–2024)
Audience Demographics
Median Data
- Age: 39.5
- Total Assets: $1.27M
- Home Equity: $300,000+
- Household Income: $275K
- Monthly Discretionary Spend: $3.7K
Top Interests
- Wealth Management
- Luxury & Affordable Luxury Goods
- Real Estate
- Home Goods
- Travel
- Parenting
Newsletter Performance (Last 90 Days)
Audience Job Roles
Sponsorship Performance
Campaign Averages
- Impressions: 58,650
- Avg. Clicks: 435
- Max Clicks: 565
- Avg. CPC: $4.20
Survey Performance
- Avg. Participants: 407
- Higher-than-average net worth
Contact & Collaboration
Upper Middle is being built by a team with a strong understanding of a psychographic bounded by — but not defined by — money.
We’re just getting started. Have ideas or feedback? Want to collaborate?
Let’s talk about what comes next.