Who is Upper Middle?




$135,000+




Semi-rich Americans – those pulling in north of six figures and south of seven – have tons in common: long work hours, constant comms, debt, subscription fatigue, flexible travel plans, some sort of mental health diagnosis, and all those fucking tote bags. Roughly 85% are college educated and most cluster around cities, paying *oof* marginal tax rates and making ends meet on salaries that ould have made their (probably richer) parents salivate twenty years ago.


49%
Roughly half of the statistical upper middle self-identifies as middle class. It’s proof many are sure the other Birkenstock is about to drop.

50 Milligrams

Higher earners take more psych meds than low earners. Insurance skews data, but Zoloft is a lifestyle brand for people raking in $200,000.
13%
The Great Recession wiped out 13% of Millennials' expected earnings. That’s a lot of money that didn’t make money.
$84,400,000,000



The “Great Wealth Transfer” will see Boomers pass down fortunes, but only if they die, which would require them to stop talking about themselves.


Total49,586,437 Americans (Give or Take 5,000,000)