Dogs & Walkies
Our relationships with dogs are juvenile in the nicest possible way.
By Andrew Burmon
6% Get "Alpha-ed" by the Dog
72% Go to the Dog Park 1x Weekly
3% Basically Live at the Dog Park
60% Refuse to Buy Clothes for a Dog
Our Spoiled Dogs Survey, found that upper-middle class dog culture is far from monolithic .
Our caring behaviors and breed choices are less correlated to wealth than to sentiment and experience.
We truly have personal relationships with our pooches.
Which is not to say that those relationships don’t have a very specific context, just that the context has more to do with our childhoods than our professional or personal choices.
Our relationships with dogs are juvenile in the nicest possible way.
The Upper Middle audience skews 65% millennial with an average age of 37.
The median subscriber has a net worth just short of $1M, a household income in excess of $200K, and lives close to a major city.
The clustering of caring behaviors suggests that dog owners are both responsive to the needs of specific breeds] and driven by the desire to have specific kinds of relationships with their pets .
Correlations in behavior suggested that there are essentially six types of upper-middle class dog owners 8 : Practical: Daily walks.
Few park visits.
Limited human food.
Structured treat schedule.
No clothes.
No dogs in bed.
Prefers working dogs.
Pampering: Moderate walks.
Irregular park visits.
Frequent treats.
Frequent human food.
Lots of clothes.
